As a woman suddenly ‘comes of age’, the first right of passage into teen-womanhood is buying her first bra.
Shopping for a bra (in India) has always been accompanied by a sense of awkwardness. But it isn’t just limited to teens. Women, in general, have their fair share of stories when it comes to shopping for a bra in India.
Before e-commerce portals came into the scene, women had to go to smaller shops. They would be limited to 1-2 select shops (approved by their mother or aunt or mother’s friend who had shopped there earlier). Once she’s in the shop, the next hassle would be being measured by shopping assistants who are primarily men. After the measurements are done, the next issue that would seem to crop up would be the availability of only limited styles and colours based on her bra size. Earlier, women weren’t spoilt for choice and were forced to settle for coloured inners in white, black or pink. To add to it, there weren’t many stylish fashionable branded ladies bras, and if there were, those probably wouldn’t be in the right size. The next would be about the right fit. This is a part where many women felt that the sales assistants would simply say that a particular size would be a perfect fit when in reality, it was rather tight or loose. They would simply throw out a size number (34C) and claim it’s the ‘perfect fit’. In short, there weren’t perfect fit options for the extra big or extra small pair of breasts. The last, and perhaps, most harrowing experience that ladies have felt while buying bras, is trying on the bras in the trial room. There is a sense of awkwardness and a bit of privacy issue.
Fortunately, these experiences have drastically reduced, owing to the sudden rise of online lingerie e-commerce portals, offering exquisite collections. Online lingerie e-commerce sites in India offer women the following advantages:
01)Variety: Women can browse through a fashionable premium variety of Branded Ladies Bras. Designs apart, they can find options in many colours of their choice
02)The right fit: Another plus point is that you can shop for top brands by size. There are more size options. Fitting parameters catering to different silhouettes and shapes.
03)Discount and seasonal offers: When you shop for ladies’ bras online you’re more likely to have brands offering big discounts and the best prices when compared with retailer stores offline.
04)Open to experiment: While women will always look at bras and panties and conventional innerwear, with more novel, exotic lingerie such as laceys, babydolls being introduced into the foray, women are more open to experiment by picking up sexy bras and lingerie.
While online lingerie sites have proven to be a much-needed relief for women on a large scale, there are still a few who believe that trying out branded ladies’ bras in the store, and then buying is always a more convenient option.”
Are you looking for high quality, fashionable, premium and comfortable plus-size lingerie in India? Parfait, America’s most loved Plus size lingerie brand has recently launched in India. With an entourage of celebrities to their credit ranging from Sofia Vergara, Sharon Stone, Nicki Minaj, Nicole Scherzinger, Lianne La Havas and plus-size model Ashley Graham, they provide sexy plus size lingerie across different styles at an affordable price point. Parfait has lingerie with size ranges in 30 to 44 band sizes, D to K cups and M-3XL bottoms. Featuring sports bras, nursing bras, bralettes, babydolls, swimwear and more.
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