It’s a problem of plenty. If you happen to be blessed with an ample body compared to the rest of the girls and women around you, then your world completely changes. What follows are a series of problems that arise, through no fault of your own.
Plus size women face certain issues when it comes to dressing and style. Size, especially with readymade, branded clothes, is one of the biggest issues. In terms of style, there is not much variety to choose from. Furthermore, the options available to them feel very plain.
But clothing aside, a bigger hassle plus size women in India face is finding plus size lingerie. Plus size lingerie is a novel concept which is slowly but surely getting the attention of brands everywhere. Women’s plus size lingerie used to be classified based on 3 colours only; white black, grey. There weren’t any other colourful options or designs for plus size lingerie in India for women to choose from. The colourful, stylish lingerie sold by the big lingerie brands such as Victoria’s secret and the likes were mainly catering to more conventional sized women. The next issue, which is one of the most critical, was of the perfect size and shape. When women used to buy plus size lingerie, they would seldom get a perfect size. It would either be a size more or less, but never a perfect fit. The perfect fitting lingerie will accentuate their curves and help bring out a positive body image for their figure and personality.
But now the trend is slightly shifting. Understanding the demand and market for plus size lingerie, brands (in India) are slowly opening up to the prospect of offering more fashionable plus size styles than they used to. It is estimated that the 20-billion-dollar global plus-size fashion business will grow by almost half in the next 3-5 years owing to certain factors such as cultural acceptance, increased purchasing power, the steady rise of e-commerce portals, more brand influencers advocating and embracing the plus size physique (Kim Kardashian, Ashley Graham).
Plus size fashion in India has gained more prominence with its inclusion in key fashion events such as Lakme fashion week. The Lingerie segment is starting to grow with a high demand for high quality, premium, fashionable plus size. While one may not find the best variety in the offline space (yet), some other good e-commerce sites for best plus size lingerie in India are available. These sites offer a variety of lingerie across sizes with stylish designs. You won’t have to feel the awkwardness in going to a local shop and being disappointed with lack of styles and size options of plus size varieties.
If you’re looking for a particular brand in terms of plus size lingerie in India, then you have to check out US brand Parfait. Parfait is America’s most loved Plus size lingerie brand. They have had an entourage of celebrities ranging from Sofia Vergara, Sharon Stone, Nicki Minaj, Nicole Scherzinger, Lianne La Havas and plus-size model Ashley Graham. They have recently launched in India and provide sexy plus size lingerie across different styles at an affordable price point. Parfait has lingerie with size ranges in 30 to 44 band sizes, D to K cups and M-3XL bottoms. Featuring sports bras, nursing bras, bralettes, babydolls, swimwear and more parfait provides exceptional support, comfort and fit for whichever mood you’re in and helps you pull of an effortlessly chic look.
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